October 2021

October 2021

Strategies for Success Newsletter October 2021 Issue 190


Published by Emily Huling Selling Strategies
Copyright 2021 Emily Huling. All rights reserved.


In this October 2021 issue:

  1. Thoughts from the Office
  2. Thoughts from Home
  3. Josmo’s Cafe
  4. Stay Energized


  1. Thoughts from the Office

What do you do after the sale is made?

Congratulations on the great success you’ve had attracting new clients this year! As a true professional, you analyzed client risk and recommended appropriate coverages, offered a better insurance product, and were consistently reliable and responsive in your interactions. How do you keep this positive client engagement going?

  1. Make an “I’m thinking about you” phone call to check in 30 days after the sale is complete.
  2. Help your clients grow their business. Refer them good business opportunities and employee candidates.
  3. Stay abreast of their industry. Read your clients’ trade publications. Forward them articles of interest.
  4. Connect your clients to knowledgeable people who can positively influence their business success.
  5. Follow your clients’ online presence. Acknowledge achievements and business or personal news with personal notes.
  6. Provide a mid-term review of their account to uncover changes in their business, new coverage needs, or review a claim that has occurred.
  7. Send a monthly or bi-monthly newsletter with great content that both personalizes and adds value to your business relationship.

The payback is great using these strategies. You will retain the business. Your clients will refer business to you. Your reputation is enhanced which builds career security. Create an effective after-the-sale plan and your business will thrive!


  1. Thoughts from Home

We mimic those we spend time with

Out-of-town guests were visiting our neighbors over Labor Day weekend. I heard the visiting dog long before I saw him. There is no mistaking the distinctive howl of a bloodhound. Hearing that sound took me back many years when I lived in Chicago and owned a beautiful collie named Molly. She looked just like Lassie.

When I traveled, I boarded the dog with a family who bred bloodhounds. When I would pick Molly up from their home after a few days, instead of her familiar collie bark, she howled like a bloodhound.

Moral of the story. Without conscious effort, we pick up the sounds and traits of those we spend time with. We need to be aware of that. It’s okay to limit time or let go of people you don’t want to sound like or be like.


  1. Josmo’s Café

A loud shout out to Nan’s Naughty and Nice owner and friend Peggy Hansen! Nan’s Bloody Mary mix was the featured cooking segment on the We Are Green Bay morning show. The hosts enjoyed drinking the virgin (so they said!) Bloody Mary’s and munching the appetizer tacos Peggy had made. Peggy was asked about the history of Nan’s, other recipes, and where to buy the products. It was a great segment! Order your Nan’s Naughty and Nice for holiday entertaining and gift-giving!

Mediterranean Orzo Salad is our featured recipe this month. I’ve made it several times for company over the past few months. Our guests request the recipe and say yes when asked if they want to take some home. Sure signs of a great dish!

Pumpkin fans – don’t forget to make our favorite Frosted Pumpkin Cake recipe this month.

Looking for more great recipes? We have over 100 recipes on our Josmo’s Café page on the website.


  1. Stay Energized

Our Energizer Minute for October is Embrace Your Senses.

I believe the secret to staying energized is continual self-work. My reading this past month includes two books. The Café on the Edge of World: A Story About the Meaning of Life by John Strelecky and Martha Beck’s new book The Way of Integrity: Finding the Path to Your True Self.

Both books challenge us to examine if the lives we are leading are what we want through our own choosing or what others or society expects from us. John Strelecky’s book is a short, insightful, and enjoyable story. It’s the first in a series café books. Martha Beck’s book is a deep dive and workbook for self-examination.

If you’re sorting out how the pandemic affected you and what to do with those emotions, these are two good books to start with.


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Strategies for Success Newsletter is published by Emily Huling Selling Strategies. For further information, contact emily@sellingstrategies.com.

© 2021 Emily Huling Selling Strategies All rights reserved.

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