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Touchpoints for Producers: Savvy Selling Strategies


Audio CD



What’s a Touchpoint? A touchpoint is a moment of contact with another person. Each connection, no matter how brief, will influence the relationship and business result. Touchpoints are positive, negative or just so-so. What positive Touchpoints do you incorporate into your client interactions?

Superstar producers follow a specific formula to achieve high hit-ratios, superior retention, and steadily increasing revenues. Discover the strategies that will lead you to exceptional long-term results.

The audio CD teaches the following concepts to write new business:

  1. Qualify
  2. Cultivate
  3. Partner
  4. Network for introductions
  5. Dialogue before you diagnose
  6. Stick with it