Description
52 four-minute audio service-selling lessons guaranteed to build expertise, enhance job satisfaction, and increase client loyalty!
What is service selling?
It is the belief, attitude, behaviors, and actions of front-line insurance professionals to both enhance the client experience and provide proper insurance protection.
Service selling demonstrates that you are a professional advisor, you have knowledge and expertise, and you care about your clients.
Service selling is what differentiates you from the nameless online and call center insurance providers.
Service selling keeps competitors away because you know your clients personally and they know you.
Service selling techniques are doable, save time, and are incorporated into your work routine.
Who will benefit from Service Selling Supercharge?
Both newcomers to the insurance industry and seasoned veterans will find value. Learn something new, reaffirm tried and true practices, or have a conversation about what you disagree with!
How the program works:
You receive 52 4-minute audio lessons in a 4-CD set. Copy the recordings onto your shared drive for everyone to access. Each episode is a separate track.
CSRs can listen independently, listen as pre-work for staff meetings, or listen as a group.
The manager or program leader will assign an individual to review an episode and lead the group discussion.
Use the episode tracking sheet to note ideas, aid accountability, and generate discussion.
A service-selling challenge concludes each episode to facilitate focus and follow up at the next discussion.
Sample episodes include:
- Cost vs. value
- Dealing with angry clients
- Qualifying new business
- Managing interruptions
- Shorten conversations
- Delegate responsibly
- Producer and Account Manager relationships
For a list of all 52 episodes, click here.
Here’s what one happy agency owner had to say…
“To keep the momentum going for another year, I’m going to ask everyone to listen again and use the tracking sheet to make notes as to what they will apply. The 52-episode program is filled with information to keep our focus on delivering outstanding customer service.”
Debi James, CIC, President, Leonard Insurance Agency, Osterville, MA
Service Selling Supercharge Excerpts
Listen to Excerpts from three episodes:
Customer Testimonials
What a godsend!
“We begin our Monday morning weekly meetings with each team member – Account Managers and Producers – stating what they learned and applied from the prior week’s Tuesday message which I e-mail to all immediately. We have not missed a week. Our employee who works remotely calls in for the meeting and participates as well.
Our favorite episodes have been Keep It Simple, how to deal with the objection “your price is too high” and improving producer-account manager relationships. During the week, we hear each other using the tips we have learned. Many people listen to the episodes numerous times. The messages are relevant and helpful in our day-to-day work. Service Selling Supercharge has been a godsend.”
Angela Eubanks, CISR, Commercial Lines Account Manager, Evans & Associates, Kinston, NC
We love it!
“Emily’s Supercharge ends our weekly Tuesday staff meetings. We listen as a group and everyone takes notes. I have to pause the recording there are so many ideas to write down. We begin the next week’s meeting by asking how the service-selling idea has been used. After the meeting I forward the link to the staff and many listen to it again on their own.
The messages are so valuable that we will continue using the material after the Tuesday e-mails end. I will be asking each employee to select their favorite episodes and lead us in discussion. Emily helps us keep our focus on providing our clients superior service and we are better agents for it. We love it!”
Lori Augustyniak, CPA, CIC, President, Horizon Insurance, Bradenton, FL
Two ways Service Selling Supercharge is a valuable resource!
“There are two ways my agency is benefiting from Service Selling Supercharge. First, employees new to insurance are learning good customer service practices in quick four-minute segments. Second, when something specific comes up, I ask everyone to listen again to the episode that applies. We then can discuss it as a group. Examples are “We want you back,” “Love the competition,” and “Dealing with angry clients.”
To keep the momentum going for another year, I’m going to ask everyone to listen again and use the tracking sheet to make notes as to what they will apply. The 52-episode program is filled with information to keep our focus on delivering outstanding customer service.”
Debi James, CIC, President, Leonard Insurance Agency, Osterville, MA
