Ideas for Client Marketing Mailings

Staying in touch with key clients and prospects with valuable information via e-mail or snail mail increases retention, gains referrals, and helps write new business.  Here are some general topics of interest to include in your quarterly contact materials.

·        Rental car insurance – what you need to know

·        Keeping valuables safe on the road

·        Travel safety tips

·        What you need to know about mold

·        Vessel safety checklist

·        Driver safety checklist

·        Workplace safety – proper ergonomics

·        Workplace harassment – what you need to know

·        Warning signs of Worker’s Compensation fraud

·        Child passenger safety tips

·        What to do in the event of a loss (auto, home, etc.)

·        HIPAA – what plan sponsors need to know

·        Disaster planning – home or business

Many insurance companies have information on these topics in either their loss control department or marketing department and will make it available for use by their agents.  In addition, much information can be found on the Internet and reprinted with permission by the author.

Please advise agency associates of mailings and materials that are sent to clients so they can be prepared if questions are asked.

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