How are you getting along without us?
The primary reason former agency customers never return is
that they are never asked!
So for personal lines and small commercial customers you have valued, but have
left the agency, here’s a letter to send six months after the business has been
lost.
Dear Client, (personalize it, of course!)
We miss you!
How are you getting along without us? Many who have placed their insurance coverage elsewhere for one reason or another, return to us at renewal time.
Previously we provided (lines of business) insurance coverage for you. We would appreciate the opportunity to do business with you again. Our goal is to provide you the most complete insurance protection for the most competitive premiums and give you outstanding service.
We’ll be contacting you soon to see how we can do business together again.
Sincerely,
CSA
Important note about the Federal Do Not Call (DNC) rule
An important exception to the FCC ruling is that telemarketing is permitted to people with whom there is an established personal relationship (friends, family, and acquaintances) or an “established business relationship.” “Established business relationship” is defined as people who have been clients within the last 18 months or who have called for an application or other information about your business within the last three months. Calls to referrals from people with whom there is an established business relationship are NOT covered by this exception.
Please refer to https://telemarketing.donotcall.gov web site for complete information.
This information was gathered from IA Magazine October 2003.
Emily Huling Selling Strategies, Inc.
P.O. Box 200 Terrell, NC 28682
Phone: 888-309-8802 Fax: 888-309-7355
www.sellingstrategies.com