Compete with Direct Writers
Kick the “But” Out of Your Customer’s Vocabulary
Personal Lines agents – equip yourself with the knowledge and confidence to address customer comparisons to direct writers. This information packed, 90-minute program provides the verification and strategy you need to write and retain business.
Compete with Direct Writers topics include:
· Why direct writers have such appeal
· What independent agents offer to successfully compete
· Influencing the psychology of buyers
· How to keep your customers loyal
In addition, Emily answers the following participant questions:
· Should we quote business over the phone like direct writers do?
· What makes a customer a direct writer customer instead of an independent agency customer?
· How can our agency attract younger people? The direct writers do that so effectively.
A few e-mail comments from participants:
“Thanks for reminding us what our unique selling advantages are. It’s so easy to forget day to day.”
“This was our first Emily program. Great information delivered in an organized and clear manner.”
“Thanks for comparison shopping for us and doing the research on several direct writers. You gave us good ideas to compete against $500 million marketing budgets!”
All of this great material on 2 CDs for only $59.
Shipping and handling are included.